The Information:

Site: Codename: Karma
Domain: Exact Match Domain dot info

Keyword: Three Word Long-tail
Exact Monthly Search Volume: 3600 Global | 2400 Local
Google Contextual Targeting Suggested Bid: $3.06
Adwords Competition: 1.00

Experiment:

The experiment here is three fold.  The domain is a ten year old domain that has never been dropped!  This sucker is ten years old!  It had no PR which is actually kind of cool because the first part of the experiment is to see what this kind of age can do for a domain in new rankings.  The second part of the experiment is that it is a dot info.  I have never used one.  Some say they can’t rank.  Some say they are treated the same.  The third part is that it is truly an exact match domain.  There are no extra letters at all.  Straight EMD, playa.  Let us recap… The three factors of this experiment are:

• Testing Easte of an Aged Domain of Ten Years
• Testing Ranking Abilities of a Dot Info
• Testing Boost of a True Exact Match Domain

Expected Revenue:

This will be interesting because, although I will be targeting long-tails for inner pages, they are all pretty poor.  The only term worth anything is the main term.  And it is in a very competitive niche.  Perhaps the most competitive niche…  Let us calculate just for the main term. Continue Reading

The Information:

Site: Codename: Nectar
Domain: two letters + Exact Match Domain dot com

Keyword: Two Word Product
Exact Monthly Search Volume: 33,100 Global | 27,100 Local
Google Contextual Targeting Suggested Bid: $1.41
Adwords Competition: ~0.20

Experiment:

There isn’t an experiment on this one so much as just showing how to get this done properly and efficiently and spending the least amount of money possible to maximize profits. I’ll outsource very little on this one except for some annoying link building whose price will be very negligible.

Expected Revenue:

This is not going to be a walk in the park. Page one will be no thang, but the top 3 is going to be tricky as there are some brands up there. This term has some nice long-tails that’ll bring in quite a bit of extra revenue as well. Continue Reading

The Information:

Sites: Codename: Titan

Domain : Exact Match Domain + s .net
Keyword: Three Word Long-Tail
Exact Monthly Search Volume: 2400 Global | 880 Local
Google Contextual Targeting Suggested Bid: $1.38

Experiment:

With this domain we will take it very slow, from indexation to backlinking, to pushing it up the SERPs.  We are going to baby step this and treat this bad boy like a fragile butterfly while I continue pounding away at other projects.  The idea is to avoid bouncing and avoid sandboxing.  These backburner sites are a sure fire way to winning with less effort by letting age be your friend.

Expected Revenue:

I want to be very conservative in this calculation, so we’ll just add up the exact monthly global searches and use a guesstimate on a 3rd quartile CPC value.  That should make-up for not taking the time to add in the long-tail searches.  My guess is this resulting number will be far lower than what we see in the end. Continue Reading

The Information:

Site: Codename: Gryphon
Domain: Exact Match Domain + two letters dot com

Keyword: Three Word Long-Tail
Exact Monthly Search Volume: 3600 Global | 1900 Local
Google Contextual Targeting Suggested Bid: $0.95

Adwords Competition: ~0.95
Keyword in Quotes: 201,000
Allintitle: 12,700
Allinurl: 10,700

Experiment:

Come out of the box back linking a new domain like crazy!  Tons of backlinks from several sources immediately without mercy.  I expect to bounce around the SERPs like a mofo, or be sandboxed into oblivion.  I’ll continue the experiment until it comes out, if it ever does.

Expected Revenue:

Considering the homepage and the additional phrases I’ll pick up on the inner pages directly related, we can simplify this to 4500 exact monthly searches global.  Let’s be conservative and use the following equations: Continue Reading